Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing

Released on by K. Scott Swan
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  • Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing Book Detail

  • Author : K. Scott Swan
  • Release Date : 2012-09-05
  • Publisher : Emerald Group Publishing
  • Genre : Business & Economics
  • Pages : 360
  • ISBN 13 : 1781900175
  • File Size : 62,62 MB
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Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing by K. Scott Swan PDF Summary

Book Description: Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing.

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