International Advertising and Communication

Released on by Sandra Diehl
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  • International Advertising and Communication Book Detail

  • Author : Sandra Diehl
  • Release Date : 2006-09-19
  • Publisher : Springer Science & Business Media
  • Genre : Business & Economics
  • Pages : 477
  • ISBN 13 : 3835057022
  • File Size : 52,52 MB
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International Advertising and Communication by Sandra Diehl PDF Summary

Book Description: The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising

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International Advertising and Communication

International Advertising and Communication

File Size : 78,78 MB
Total View : 6693 Views
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The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Eff

Dynamics of International Advertising

Dynamics of International Advertising

File Size : 33,33 MB
Total View : 4804 Views
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"The second edition of this great book brings a wealth of updates and insights into international advertising. Barbara Mueller has a knack of drawing you in so