The Multinational Enterprise

Released on by Mark Casson
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  • The Multinational Enterprise Book Detail

  • Author : Mark Casson
  • Release Date : 2018-02-23
  • Publisher : Edward Elgar Publishing
  • Genre : Business & Economics
  • Pages : 319
  • ISBN 13 : 1788110064
  • File Size : 20,20 MB
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The Multinational Enterprise by Mark Casson PDF Summary

Book Description: This book summarises Mark Casson’s recent research on the multinational enterprise. This work is firmly rooted in history and examines the evolution of the internalisation theory of the multinational enterprise over the past forty years and, in the light of this, considers its potential for further development. The book also explores internationalisation theory in respect to marketing and brands, the supply chain, risk management as well as methodology.

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