International Cases in Tourism Management

Released on by Susan Horner
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  • International Cases in Tourism Management Book Detail

  • Author : Susan Horner
  • Release Date : 2004-02-18
  • Publisher : Routledge
  • Genre : Business & Economics
  • Pages : 409
  • ISBN 13 : 1136394370
  • File Size : 62,62 MB
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International Cases in Tourism Management by Susan Horner PDF Summary

Book Description: International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such as ecotourism and cultural tourism The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.

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