A short course in international marketing blunders [electronic resource]

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  • A short course in international marketing blunders [electronic resource] Book Detail

  • Author : Michael White
  • Release Date : 2009
  • Publisher : World Trade Press
  • Genre : Business failures
  • Pages : 187
  • ISBN 13 : 160780008X
  • File Size : 17,17 MB

A short course in international marketing blunders [electronic resource] by Michael White PDF Summary

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Blunders in International Business

Blunders in International Business

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This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new internationa