International Marketing - SBPD Publications

Released on by Dr. Satish Kumar Saha,
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  • International Marketing - SBPD Publications Book Detail

  • Author : Dr. Satish Kumar Saha,
  • Release Date : 2021-07-07
  • Publisher : SBPD Publications
  • Genre : Bibles
  • Pages : 224
  • ISBN 13 : 9351677249
  • File Size : 82,82 MB
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International Marketing - SBPD Publications by Dr. Satish Kumar Saha, PDF Summary

Book Description: An excellent book for commerce students appearing in competitive, professional and other examinations. 1.International Marketing : Meaning, Nature, Scope and Barriers, 2. International Marketing Environment, 3 .Identification and Selection of Foreign Market : Entry Mode Decisions, 4.International Product Planning , 5.Product Life-Cycle and New Product Development, 6. Product Designing, Standardisation Vs Adaptation, 7. Branding and Trade Mark, 8. Packaging and Labelling, 9. Quality Issues and After Sales Services, 10. International Pricing, 11. International Price Quotation, 12.International Payment Terms and Trade , 13.Sales Promotion in International Marketing, 14.International Advertising, 15. Personal Selling, Trade Fairs and Exhibitions, 16. Channels of Distribution and Role of Middlemen, 17. Foreign Sales Agent, 18.Marketing Logistic Decision, 19. Foreign Trade and Policy, 20. Export Finance.

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International Marketing - SBPD Publications

International Marketing - SBPD Publications

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An excellent book for commerce students appearing in competitive, professional and other examinations. 1.International Marketing : Meaning, Nature, Scope and Ba

International Marketing - SBPD Publications

International Marketing - SBPD Publications

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1.International Marketing : Meaning, Nature, Scope and Barriers, 2. International Marketing Environment, 3 .Identification and Selection of Foreign Market : Ent

Marketing Management - SBPD Publications

Marketing Management - SBPD Publications

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1. Introduction to Marketing : Nature, Scope and Importance, 2. Care Concepts of Marketing, 3. Marketing Environment, 4. Market Segmentation, 5. Targeting, Posi