International Pharmaceutical Marketing

Released on by Suresh Pradhan
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  • International Pharmaceutical Marketing Book Detail

  • Author : Suresh Pradhan
  • Release Date : 1983-08-26
  • Publisher : Praeger
  • Genre : Business & Economics
  • Pages : 322
  • ISBN 13 :
  • File Size : 72,72 MB
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International Pharmaceutical Marketing by Suresh Pradhan PDF Summary

Book Description: International Pharmaceutical Marketing is an authoritative study of the world pharmaceutical industry from a marketing perspective. Dr. Pradhan, a respected expert in pharmaceutical economics, provides a broad-based discussion of the subject, including international marketing and organization, exporting, investing and licensing, product registration, patents, and new drug development. International pharmaceutical market research, product and pricing policy, promotional activities, and distribution systems are investigated and described in detail. Finally, the author focuses on the operations of the drug industry in twenty selected nations. Background, data, and analysis relevant to the unique characteristics of the industry provide the information necessary to analyze international marketing problems and formulate strategies and policies.

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