International Strategic Marketing

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This comprehensive text provides an in-depth appreciation of the theory and practice of international marketing from a European perspective, while considering t

Strategic Marketing in the Global Forest Industries

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Strategic Marketing

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This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of ma

Strategic International Marketing

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Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tacti

Strategic Marketing Decisions in Global Markets

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This groundbreaking text analyses the decisions within the overall planning process of strategy development within a global context. The text identifies the iss