Introduction to Advertising and Promotion Management

Released on by George Eugene Belch
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  • Introduction to Advertising and Promotion Management Book Detail

  • Author : George Eugene Belch
  • Release Date : 1990
  • Publisher :
  • Genre :
  • Pages : 770
  • ISBN 13 :
  • File Size : 44,44 MB
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Introduction to Advertising and Promotion Management by George Eugene Belch PDF Summary

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Advertising & Promotion Management

Advertising & Promotion Management

File Size : 15,15 MB
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This study aims to provide a nontechnical introduction to the task of advertising and promotions management, developed primarily for the benefit of marketing ma

Advertising and Promotion

Advertising and Promotion

File Size : 75,75 MB
Total View : 5017 Views
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"A readable and absorbing account of what advertising people try to achieve (whether or not they know quite how or why), grounded in Chris Hackley's real and re