Introduction to Agribusiness Marketing

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  • Introduction to Agribusiness Marketing Book Detail

  • Author : George J. Seperich
  • Release Date : 1994
  • Publisher : Prentice Hall
  • Genre : Business & Economics
  • Pages : 328
  • ISBN 13 :
  • File Size : 99,99 MB

Introduction to Agribusiness Marketing by George J. Seperich PDF Summary

Book Description: The agribusiness system. The role of marketin in the agribusiness system. Evaluation of performance of marketing system. The role of marketing in agribusiness firm. Understanding of consumer demand. Understanding of agribusiness supply. Matching of supply and demand in agribusiness markets. Agricultural input industries. Production agriculture. Commodity processing and food manufacturing industries. Food wholesaling and retailing industries. Food service industry. Cooperative agribusiness. Development of marketing plan. Analysis of the market. Management of marketing mix - the product. Management of marketing mix - the price. Management of marketing mix - the plac. Management of marketing mix - the promotion. Personal selling and merchandising. Management of market risk. Organization and mesaurement of marketing functions. Future of agribusiness marketing.

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Introduction to Agribusiness Marketing

Introduction to Agribusiness Marketing

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Friendly and readable, Agricultural Marketing and Price Analysis presents a comprehensive approach to agricultural price analysis, agricultural market structure

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This book is a great introduction to the world of agribusiness. The fundamentals and applications of agribusiness are detailed showing how products go from thei

Agribusiness Marketing

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A functional systems approach to agribusiness marketing, which stresses the co-ordination of nine interrelated marketing functions to maximize profits. The book