Introduction to the Semiotics of the Text

Released on by Gianfranco Marrone
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  • Introduction to the Semiotics of the Text Book Detail

  • Author : Gianfranco Marrone
  • Release Date : 2023-05-08
  • Publisher : De Gruyter Mouton
  • Genre : Mass media
  • Pages : 0
  • ISBN 13 : 9783111259420
  • File Size : 67,67 MB
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Introduction to the Semiotics of the Text by Gianfranco Marrone PDF Summary

Book Description: This book aims to demonstrate how semiotic models of textual analysis can be used to study any social reality or cultural process. In addition, it shows how semiotic models work by using examples from everyday life and social praxis, communicative processes and modes of consumption, online interactions and cross-media procedures, political experiences and scientific universes. This is the most complete synthesis of structural and generative semiotics in English, presenting in eminently approachable form the theory of Greimas and post-Greimassian scholars.

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