Intuitive Marketing

preview-18
  • Intuitive Marketing Book Detail

  • Author : Stephen Genco
  • Release Date : 2019-09-30
  • Publisher :
  • Genre :
  • Pages : 400
  • ISBN 13 : 9780578563619
  • File Size : 22,22 MB

Intuitive Marketing by Stephen Genco PDF Summary

Book Description: Intuitive Marketing explores the many ways traditional theories and practices of marketing can benefit from the insights and discoveries of modern brain science. It proposes a new theory of marketing that does not rely on overt or covert persuasion and does not require treating consumers as "patsies." Examples of intuitive marketing strategies are presented throughout the book, illustrating how marketers can both shape and satisfy consumer wants and needs by leveraging cognitive mechanisms such as unconscious association building, familiarity, trust, conditioning via small emotional rewards, and connecting with consumers' innate aspirations and identity needs. Intuitive Marketing demonstrates both the perils of persuasion as a marketing strategy and the promise of intuitive marketing as a better way to build lasting relationships with customers and consumers.

Disclaimer: www.yourbookbest.com does not own Intuitive Marketing books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Intuitive Marketing

Intuitive Marketing

File Size : 11,11 MB
Total View : 2380 Views
DOWNLOAD

Intuitive Marketing explores the many ways traditional theories and practices of marketing can benefit from the insights and discoveries of modern brain science

The Rise of Neuromarketing

The Rise of Neuromarketing

File Size : 95,95 MB
Total View : 3797 Views
DOWNLOAD

Unlock the Secrets of the Consumer Mind and Revolutionize Your Marketing Strategies In the ever-evolving landscape of modern marketing, where capturing consumer

Neuromarketing For Dummies

Neuromarketing For Dummies

File Size : 38,38 MB
Total View : 3116 Views
DOWNLOAD

Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain respon

Neuromarketing

Neuromarketing

File Size : 15,15 MB
Total View : 6410 Views
DOWNLOAD

Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason