Investigating Audiences

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Picking up on some of the themes developed in his critically acclaimed book Understanding Audiences (SAGE, 2000), this new book on audience research focuses on

Studying Audiences

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"A critical overview of two decades of research into the television audience" -- [i].

Misinformation and Mass Audiences

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Lies and inaccurate information are as old as humanity, but never before have they been so easy to spread. Each moment of every day, the Internet and broadcast

Understanding Audiences

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The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of

Coughing and Clapping: Investigating Audience Experience

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This collection explores the processes and experiences of attending live music events from the initial decision to attend through to audience responses and memo