It's a Branded World

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This is the first book on branding published in East Africa by an East African and takes a wide view of both the local and global brandscape. Through the collec

A New Brand World

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What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands

A Branded World

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Power Branding

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"A marketing expert explains why some small companies grow into bigger and better organizations and others falter and asserts that companies can best expand the

BrandDigital

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Since the publication of his previous best-selling title, BrandSimple, Allen P. Adamson has studied and worked with companies as they've experimented with and i