It's Not Just PR

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  • It's Not Just PR Book Detail

  • Author : W. Timothy Coombs
  • Release Date : 2013-07-08
  • Publisher : John Wiley & Sons
  • Genre : Business & Economics
  • Pages : 154
  • ISBN 13 : 1118554043
  • File Size : 39,39 MB

It's Not Just PR by W. Timothy Coombs PDF Summary

Book Description: In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values, knowledge, and perceptions. Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles Balanced, well organized, and clearly written by two leading scholars

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