TM

Released on by Ivan Chermayeff
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  • TM Book Detail

  • Author : Ivan Chermayeff
  • Release Date : 2000-09
  • Publisher : Princeton Architectural Press
  • Genre : Design
  • Pages : 292
  • ISBN 13 : 9781568982564
  • File Size : 44,44 MB
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TM by Ivan Chermayeff PDF Summary

Book Description: The NBC peacock, the PBS "everyman," the Chase Bank octagon, and hundreds of other outstanding trademarks have been created by one design firm, Chermayeff & Geismar Inc. Their logos and identity programs for high-profile corporations such as Mobil, Time Warner, Viacom, and Xerox, and for preeminent institutions such as the New York Public Library, Alvin Ailey Dance, the Smithsonian Institution, and the Museum of Modern Art, are instantly recognizable hallmarks of design. TM collects over 200 trademarks created over the 40-year history of the firm, which is led by Ivan Chermayeff, Tom Geismar, and Steff Geissbuhler. The variety and vitality of their work is reflected in this visually rich book, which serves an inspiration for designers as well as a reference to the best in trademark design.

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TM

TM

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The NBC peacock, the PBS "everyman," the Chase Bank octagon, and hundreds of other outstanding trademarks have been created by one design firm, Chermayeff & Gei

Identify

Identify

File Size : 24,24 MB
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The NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman." Chermayeff & Geismar's visual identities are in

Designing:

Designing:

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designing: presents the oeuvre of Chermayeff & Geismar, renowned for some of the most visible logos and branding for clients that include Mobil, PBS and NBC. Th

Suspects, Smokers, Soldiers and Salesladies

Suspects, Smokers, Soldiers and Salesladies

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Ivan Chermayeff's collages suggest personalities that grow out of envelopes and stamps, letterheads and labels, pebbles and Polaroids, all magically transformed

Sun Moon Star

Sun Moon Star

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The only children’s book by the author of Slaughterhouse-Five “spins the Nativity tale in a cerebral, humanist direction” (The New York Times Book Review)