The Development of Scientific Marketing in the Twentieth Century

Released on by Jean-Paul Gaudilliere
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  • The Development of Scientific Marketing in the Twentieth Century Book Detail

  • Author : Jean-Paul Gaudilliere
  • Release Date : 2015-10-06
  • Publisher : Routledge
  • Genre : History
  • Pages : 284
  • ISBN 13 : 1317316878
  • File Size : 13,13 MB
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The Development of Scientific Marketing in the Twentieth Century by Jean-Paul Gaudilliere PDF Summary

Book Description: The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

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Cerebral Ischemia and Resuscitation

Cerebral Ischemia and Resuscitation

File Size : 6,6 MB
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This fascinating monograph is filled with information formerly found only in periodicals and symposia proceedings. Chapters discuss the different models of cere