The Republic of Mass Culture

Released on by James L. Baughman
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  • The Republic of Mass Culture Book Detail

  • Author : James L. Baughman
  • Release Date : 1997
  • Publisher :
  • Genre : History
  • Pages : 316
  • ISBN 13 :
  • File Size : 67,67 MB
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The Republic of Mass Culture by James L. Baughman PDF Summary

Book Description: In his highly praised Republic of Mass Culture, James L. Baughman offers a lively analysis of the impact that the advent of television has had on America's media industries. He contends that because television had captured the largest share of the mass audience by the late 1950s, rival media were forced to target smaller, "sub-group" markets with novel content that ranged from rock 'n' roll for teenage radio listeners in the 1950s to the more sexually explicit films that began to appear in the 1960s. For this updated edition, Baughman includes in his discussion the effects of the new competitive realities of the 1990s on journalism, filmmaking, and broadcasting. The dominance of marketplace values, he argues, has further fragmented the mass audience, encouraged record-breaking mergers between media companies, and precipitated a steady and alarming decline in the quality of and public interest in journalism, a trend that may ultimately threaten American democracy.

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The Republic of Mass Culture

The Republic of Mass Culture

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In his highly praised Republic of Mass Culture, James L. Baughman offers a lively analysis of the impact that the advent of television has had on America's medi

Same Time, Same Station

Same Time, Same Station

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Outstanding Academic Title for 2007, Choice Magazine Ever wonder how American television came to be the much-derided, advertising-heavy home to reality programm

Same Time, Same Station

Same Time, Same Station

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Outstanding Academic Title for 2007, Choice Magazine Ever wonder how American television came to be the much-derided, advertising-heavy home to reality programm

The Republic of Mass Culture

The Republic of Mass Culture

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Carefully drawing on interdisciplinary communication research, The Republic of Mass Culture presents a lively analysis of the shifting objectives and challenges