Golden Arches East

Released on by James L. Watson
preview-18

  • Golden Arches East Book Detail

  • Author : James L. Watson
  • Release Date : 2006-03-13
  • Publisher : Stanford University Press
  • Genre : Social Science
  • Pages : 288
  • ISBN 13 : 9780804767392
  • File Size : 87,87 MB
DOWNLOAD BOOK

Golden Arches East by James L. Watson PDF Summary

Book Description: McDonald's restaurants are found in over 100 countries, serving tens of millions of people each day. What are the cultural implications of this phenomenal success? The widely read—and widely acclaimed—Golden Arches East argues that McDonald's has largely become divorced from its American roots and become a "local" institution for an entire generation of affluent consumers in Hong Kong, Beijing, Taipei, Seoul, and Tokyo. In the second edition, James L. Watson also covers recent attacks on the fast-food chain as a symbol of American imperialism, and the company's role in the obesity controversy currently raging in the U.S. food industry, bringing the story of East Asian franchises into the twenty-first century. Praise for the First Edition: "Golden Arches East is a fascinating study that explores issues of globalization by focusing on the role of McDonald's in five Asian economies and [concludes] that in many countries McDonald's has been absorbed by local communities and become assimilated, so that it is no longer thought of as a foreign restaurant and in some ways no longer functions as one." —Nicholas Kristof, New York Times Book Review "This is an important book because it shows accurately and with subtlety how transnational culture emerges. It must be read by anyone interested in globalization. It is concise enough to be used for courses in anthropology and Asian studies." —Joseph Bosco, China Journal "The strength of this book is that the contributors contextualize not just the food side of McDonald's, but the social and cultural activity on which this culture is embedded. These are culturally rich stories from the anthropology of everyday life." —Paul Noguchi, Journal of Asian Studies "Here is the rare academic study that belongs in every library."—Library Journal

Disclaimer: www.yourbookbest.com does not own Golden Arches East books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Golden Arches East

Golden Arches East

File Size : 19,19 MB
Total View : 5579 Views
DOWNLOAD

McDonald's restaurants are found in over 100 countries, serving tens of millions of people each day. What are the cultural implications of this phenomenal succe

The Writing Life of James D. Watson

The Writing Life of James D. Watson

File Size : 53,53 MB
Total View : 7060 Views
DOWNLOAD

James Watson's fame as a scientist and research leader overshadows his considerable achievements as an innovator in the form and style of scientific communicati