The Banana

Released on by James Wiley
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  • The Banana Book Detail

  • Author : James Wiley
  • Release Date : 2008
  • Publisher : U of Nebraska Press
  • Genre : Technology & Engineering
  • Pages : 314
  • ISBN 13 : 0803216378
  • File Size : 74,74 MB
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The Banana by James Wiley PDF Summary

Book Description: The Banana demystifies the banana trade and its path toward globalization. It reviews interregional relationships in the industry and the changing institutional framework governing global trade and assesses the roles of such major players as the European Union and the World Trade Organization. It also analyzes the forces driving today's economy, such as the competitiveness imperative, diversification processes, and niche market strategies. Its final chapter suggests how the outcome of the recent banana war will affect bananas and trade in other commodities sectors as well.

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