Customer Processes in Business-to-Business Service Transactions

Released on by Janine Frauendorf
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  • Customer Processes in Business-to-Business Service Transactions Book Detail

  • Author : Janine Frauendorf
  • Release Date : 2007-12-08
  • Publisher : Springer Science & Business Media
  • Genre : Business & Economics
  • Pages : 314
  • ISBN 13 : 3835094475
  • File Size : 57,57 MB
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Customer Processes in Business-to-Business Service Transactions by Janine Frauendorf PDF Summary

Book Description: Janine Frauendorf analyzes how customer processes can be used to optimize the overall service process. Her focus is on the service blueprint: Originally a tool for the design and optimization of the service operator’s internal process, it is now extended taking into account the customer process aspect. She presents significant implications for services research and helpful suggestions for business practice.

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Value Chain Marketing

Value Chain Marketing

File Size : 45,45 MB
Total View : 2350 Views
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​Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge the