Japanese Consumer Dynamics

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  • Japanese Consumer Dynamics Book Detail

  • Author : P. Haghirian
  • Release Date : 2010-11-24
  • Publisher : Springer
  • Genre : Business & Economics
  • Pages : 256
  • ISBN 13 : 023030222X
  • File Size : 1,1 MB

Japanese Consumer Dynamics by P. Haghirian PDF Summary

Book Description: Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.

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