Grow

Released on by Jim Stengel
preview-18

  • Grow Book Detail

  • Author : Jim Stengel
  • Release Date : 2011-12-27
  • Publisher : Crown Currency
  • Genre : Business & Economics
  • Pages : 338
  • ISBN 13 : 0307720373
  • File Size : 2,2 MB
DOWNLOAD BOOK

Grow by Jim Stengel PDF Summary

Book Description: Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term. Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent—have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies—“The Stengel 50”—would have been 400 percent more profitable than an investment in the S&P 500. Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy. Then, in a further investigation of what goes on in the “black box” of the consumer’s mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others. Grow thus deftly blends timeless truths about human behavior and values into an action framework – how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and “deep dives” that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, Grow unlocks the code for twenty-first century business success.

Disclaimer: www.yourbookbest.com does not own Grow books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Grow

Grow

File Size : 56,56 MB
Total View : 4955 Views
DOWNLOAD

Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple

Unleashing the Innovators

Unleashing the Innovators

File Size : 23,23 MB
Total View : 3729 Views
DOWNLOAD

Today's established companies must find new ways to reignite their entrepreneurial DNA and jumpstart revenues--or risk losing their way. By working with startup

What Great Brands Do

What Great Brands Do

File Size : 9,9 MB
Total View : 2371 Views
DOWNLOAD

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic sta

Stragility

Stragility

File Size : 25,25 MB
Total View : 2851 Views
DOWNLOAD

Success in business demands an organization that is agile, innovative, and alert, capable of reinventing itself to handle whatever comes its way. Yet most attem