Managing Electronic Media

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The book explains the new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, cent

Managing Electronic Media

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This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address n

Digital Rights Management

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Van Tassel lays out the arguments of all sides, giving executives the knowledge they need to make informed decisions about how they can best employ content prot

Digital TV Over Broadband

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The New News

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The New News offers an approachable, practical guide to the 21st-century newsroom, equipping journalists with the skills needed to work expertly, accurately, an