Services Marketing: Concepts, Strategies, & Cases

Released on by K. Hoffman
preview-18

  • Services Marketing: Concepts, Strategies, & Cases Book Detail

  • Author : K. Hoffman
  • Release Date : 2016-01-01
  • Publisher : Cengage Learning
  • Genre : Business & Economics
  • Pages : 480
  • ISBN 13 : 9781285429786
  • File Size : 35,35 MB
DOWNLOAD BOOK

Services Marketing: Concepts, Strategies, & Cases by K. Hoffman PDF Summary

Book Description: Readers examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson’s SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, this book explores services marketing not only as an essential focus for service firms, but also as a competitive advantage for companies that market tangible products. A wealth of real examples feature a variety of businesses from industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and other services. Cutting-edge data addresses current issues, such as sustainability, technology, and the global market, giving readers valuable insights and important skills for success in business today. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Disclaimer: www.yourbookbest.com does not own Services Marketing: Concepts, Strategies, & Cases books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Essentials of Services Marketing

Essentials of Services Marketing

File Size : 99,99 MB
Total View : 8677 Views
DOWNLOAD

The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the fie

Treasure Your Exceptions

Treasure Your Exceptions

File Size : 85,85 MB
Total View : 4332 Views
DOWNLOAD

This biography provides an understanding of William Bateson as well as a reconciliation of diverging views (e.g. the hierarchical thinking of Gould and the geno

Understanding Gregory Bateson

Understanding Gregory Bateson

File Size : 48,48 MB
Total View : 985 Views
DOWNLOAD

Gregory Bateson (1904–1980), anthropologist, psychologist, systems thinker, student of animal communication, and insightful environmentalist, was one of the m