The Adweek Copywriting Handbook

Released on by Joseph Sugarman
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  • The Adweek Copywriting Handbook Book Detail

  • Author : Joseph Sugarman
  • Release Date : 2012-06-19
  • Publisher : John Wiley & Sons
  • Genre : Business & Economics
  • Pages : 374
  • ISBN 13 : 111842879X
  • File Size : 87,87 MB
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The Adweek Copywriting Handbook by Joseph Sugarman PDF Summary

Book Description: Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

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