Intercultural and International Business Communications

Released on by Juan Carlos Palmer
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  • Intercultural and International Business Communications Book Detail

  • Author : Juan Carlos Palmer
  • Release Date : 2006
  • Publisher : Peter Lang
  • Genre : Business & Economics
  • Pages : 356
  • ISBN 13 : 9783039109548
  • File Size : 60,60 MB
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Intercultural and International Business Communications by Juan Carlos Palmer PDF Summary

Book Description: This volume originates from the editors' interest in one of the most relevant fields of research these days: Intercultural and International Business Communication. The needs of the business world to communicate effectively at an international level in order to overcome language differences have proved to be a fascinating topic for many scholars. International business discourse is culturally-situated and therefore context-dependent, and all three - discourse, culture and context - play a key role in the communication process. The present contributions analyse this topic under the perspective of theory, research and teaching. Different scholars have offered their views on the subject, presenting contributions on different areas related to business communication all over the world.

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