Customer-centered Telecommunications Services Marketing

Released on by Karen G. Strouse
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  • Customer-centered Telecommunications Services Marketing Book Detail

  • Author : Karen G. Strouse
  • Release Date : 2004
  • Publisher : Artech House
  • Genre : Business & Economics
  • Pages : 232
  • ISBN 13 : 9781580538558
  • File Size : 1,1 MB
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Customer-centered Telecommunications Services Marketing by Karen G. Strouse PDF Summary

Book Description: Offering telecom service providers a survival strategy based on customer-centered marketing, this forward-looking resource helps strategic planners and managers assess their company's market potential and target desirable segments successfully.

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