The Fundamentals of Creative Advertising

Released on by Ken Burtenshaw
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  • The Fundamentals of Creative Advertising Book Detail

  • Author : Ken Burtenshaw
  • Release Date : 2011-09-19
  • Publisher : Bloomsbury Publishing
  • Genre : Design
  • Pages : 186
  • ISBN 13 : 2940447187
  • File Size : 28,28 MB
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The Fundamentals of Creative Advertising by Ken Burtenshaw PDF Summary

Book Description: The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize. This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book.

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The Fundamentals of Creative Advertising

The Fundamentals of Creative Advertising

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The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot exp

Advertising

Advertising

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Whether you are an aspiring advertising creative, designer, account manager, PR / publicity consultant or marketing manager, Advertising is an engaging source o

Basics Advertising 02: Art Direction

Basics Advertising 02: Art Direction

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Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to