Kick Ass Business and Marketing Secrets

Released on by Bob Pritchard
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  • Kick Ass Business and Marketing Secrets Book Detail

  • Author : Bob Pritchard
  • Release Date : 2011-07-28
  • Publisher : John Wiley & Sons
  • Genre : Business & Economics
  • Pages : 288
  • ISBN 13 : 1118113454
  • File Size : 89,89 MB
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Kick Ass Business and Marketing Secrets by Bob Pritchard PDF Summary

Book Description: A complete course on the rules of marketing for today’sclimate In this fast-paced, cluttered, and global marketplace, newinfluences are constantly affecting your business. Today'ssophisticated consumers are searching for products that meet anemotional need, have added value, and come with no purchase risk.They want environmentally friendly products, and it’simportant that they buy from businesses that share their corebeliefs. Despite these demands, effective marketing still comesdown to knowledge, empathy, and communication. Kick Ass Businessand Marketing Secrets offers a complete course on business andmarketing, with simple, easily implemented rules for marketingsuccess. The author, “Mr. Marketer” Bob Pritchard, offersexpert guidance to help you thoroughly research and understand yourproduct, market place, and competitors. Delivers step-by-step advice on how to add value to everypurchase Details various communication vehicles and advises on how tochoose the most appropriate vehicle for your campaign Develops critical thinking skills to push you beyond yourcomfort level With so many new sources of market pressure, there’s noroom for poor marketing strategies. Get the new rules formarketing, and stand out from the rest.

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