Kotex, Kleenex, Huggies

Released on by Thomas Heinrich
preview-18

  • Kotex, Kleenex, Huggies Book Detail

  • Author : Thomas Heinrich
  • Release Date : 2004
  • Publisher : Ohio State University Press
  • Genre : Business & Economics
  • Pages : 278
  • ISBN 13 : 0814209769
  • File Size : 33,33 MB
DOWNLOAD BOOK

Kotex, Kleenex, Huggies by Thomas Heinrich PDF Summary

Book Description: At the core of Kotex, Kleenex, Huggies is the riveting story of Kimberly-Clark, a Wisconsin paper company that became a pioneer of personal hygiene products in the twentieth century. Its first big commercial success was Kotex, which came from sanitary wound bandages developed in World War I. Similarly, Kleenex evolved from Army gas mask filters into disposable handkerchiefs and became the company's most reliable profit maker. Finally, Huggies turned Kimberly-Clark into a leading player in the highly competitive diaper market of the 1970s and 1980s. In addition to tracing Kimberly-Clark's fascinating history of technology development and product diversification, Heinrich and Batchelor explore momentous changes in consumer behavior and marketing. When Kotex first arrived on the scene in the 1920s, menstrual hygiene was burdened with cultural taboos that made it impossible for many women to ask the (inevitably male) pharmacist for a sanitary napkin. To solve such vexing marketing problems, Kimberly-Clark invented the artificial word Kotex and inserted it into consumer vocabulary through massive advertising campaigns. Making it easier for women to shop for the new product. Kimberly-Clark also recommended that stores place boxes of Kotex on the counter where women could help themselves without embarrassing conversation, thus pioneering the concept of self-service.

Disclaimer: www.yourbookbest.com does not own Kotex, Kleenex, Huggies books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Kotex, Kleenex, Huggies

Kotex, Kleenex, Huggies

File Size : 93,93 MB
Total View : 1259 Views
DOWNLOAD

At the core of Kotex, Kleenex, Huggies is the riveting story of Kimberly-Clark, a Wisconsin paper company that became a pioneer of personal hygiene products in

After the Light

After the Light

File Size : 93,93 MB
Total View : 1294 Views
DOWNLOAD

Originally published: New York: William Morrow and Co., 1995.

Crazy Beautiful

Crazy Beautiful

File Size : 27,27 MB
Total View : 1214 Views
DOWNLOAD

This mini memoir is a celebration of my life story thus far and a motivational self-help book to build awareness in women about their mental health, sexuality a