Precision Pricing

Released on by Klaus Matthias Miller
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  • Precision Pricing Book Detail

  • Author : Klaus Matthias Miller
  • Release Date : 2009
  • Publisher : BoD – Books on Demand
  • Genre :
  • Pages : 298
  • ISBN 13 : 3837095584
  • File Size : 70,70 MB
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Precision Pricing by Klaus Matthias Miller PDF Summary

Book Description: "Setting the 'right' price is one of the key management tasks that drive a firm's performance. Even small price variations can have a major impact on sales and profitability. Therefore, it is important for managers to know consumers' willingness to pay as precisely as possible in order to harvest their product's profit potential as much as possible. This book will help you get your price right!" Professor Dr. Dr. Z. John Zhang The Wharton School, University of Pennsylvania, USA.

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