The Marketing Plan

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  • The Marketing Plan Book Detail

  • Author : John Westwood
  • Release Date : 2002
  • Publisher : Kogan Page Publishers
  • Genre : Business & Economics
  • Pages : 228
  • ISBN 13 : 9780749437480
  • File Size : 45,45 MB

The Marketing Plan by John Westwood PDF Summary

Book Description: A well-devised marketing plan can improve a company's performance and should be the focus of all marketing aims, proposals and activities. This practical guide should clarify the complexities faced by those responsible for compiling a plan and sets out clear guidelines on how to go about this task.

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