Language in International Business

Released on by Rebecca Piekkari
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  • Language in International Business Book Detail

  • Author : Rebecca Piekkari
  • Release Date : 2014-11-28
  • Publisher : Edward Elgar Publishing
  • Genre : Business & Economics
  • Pages : 268
  • ISBN 13 : 1784710997
  • File Size : 44,44 MB
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Language in International Business by Rebecca Piekkari PDF Summary

Book Description: Responding to the growing interest in the role of language in international business, this book presents language as a critical management challenge for the internationalizing firm. Several perspectives are explored, including the individual, the firm

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