Public Relations Writing and Media Techniques

Released on by Dennis L. Wilcox
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  • Public Relations Writing and Media Techniques Book Detail

  • Author : Dennis L. Wilcox
  • Release Date : 1997
  • Publisher : Addison Wesley Publishing Company
  • Genre : Public relations
  • Pages : 0
  • ISBN 13 : 9780673980830
  • File Size : 84,84 MB
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Public Relations Writing and Media Techniques by Dennis L. Wilcox PDF Summary

Book Description: Offering an effective, highly accessible combination of theory and practice, this thoroughly updated and truly comprehensive text covers the full range of public relations writing and media techniques. It clearly explains major theories and concepts as well as provides basic guidelines, checklists, and "how-to" advice. Abundant, up-to-date examples from actual media practice illustrate the content's real-world application.

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