Iacocca

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  • Iacocca Book Detail

  • Author : Lee Iacocca
  • Release Date : 1986-06-01
  • Publisher : National Geographic Books
  • Genre : Biography & Autobiography
  • Pages : 0
  • ISBN 13 : 0553251473
  • File Size : 14,14 MB

Iacocca by Lee Iacocca PDF Summary

Book Description: “Vintage Iacocca . . . He is fast-talking, blunt, boastful, and unabashedly patriotic. Lee Iacocca is also a genuine folk hero. . . . His career is breathtaking.”—Business Week He’s an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president. The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didn’t get mad, he got even. He led a battle for Chrysler’s survival that made his name a symbol of integrity, know-how, and guts for millions of Americans. In his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Ford’s reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didn’t know how to cash the check.

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Iacocca

Iacocca

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“Vintage Iacocca . . . He is fast-talking, blunt, boastful, and unabashedly patriotic. Lee Iacocca is also a genuine folk hero. . . . His career is breathtaki

Where Have All the Leaders Gone?

Where Have All the Leaders Gone?

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In his trademark straight-talking style, legendary auto executive Lee Iacocca speaks his mind on the most pressing issues facing America today: the shortage of

Lee Iacocca

Lee Iacocca

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A biography of the man who became president of Chrysler Corporation after thirty-two years with Ford Motor Company.

I Gotta Tell You

I Gotta Tell You

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The book concludes with speeches delivered on special occasions, such as commencements and the celebration of the Statue of Liberty, when Iacocca donned the rol

Behind the Wheel at Chrysler

Behind the Wheel at Chrysler

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A Detroit Free Press reporter demythologizes Lee Iacocca's leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovati