Marketing by the Numbers

Released on by Leland Harden
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  • Marketing by the Numbers Book Detail

  • Author : Leland Harden
  • Release Date : 2011
  • Publisher : AMACOM Div American Mgmt Assn
  • Genre : Business & Economics
  • Pages : 257
  • ISBN 13 : 0814416209
  • File Size : 74,74 MB
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Marketing by the Numbers by Leland Harden PDF Summary

Book Description: Measuring return on marketing investment doesn't have to be mysterious...even in the age of Web 2.0. This book provides you with a foolproof system for determining the effectiveness of all your marketing strategies, online and off. --Book Jacket.

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