Branding Brazil

Released on by Leslie L. Marsh
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  • Branding Brazil Book Detail

  • Author : Leslie L. Marsh
  • Release Date : 2021-05-14
  • Publisher : Rutgers University Press
  • Genre : Business & Economics
  • Pages : 220
  • ISBN 13 : 1978819293
  • File Size : 23,23 MB
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Branding Brazil by Leslie L. Marsh PDF Summary

Book Description: Branding Brazil examines a panorama of contemporary cultural productions including film, television, photography, and alternative media to explore the transformation of citizenship in Brazil. The book takes a multi-faceted approach, weaving media studies with politics and cinema studies to reveal that more than a marketing term or project emanating from the state, branding was a cultural phenomenon.

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