Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge

Released on by Rajeev Batra
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  • Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge Book Detail

  • Author : Rajeev Batra
  • Release Date : 2015-07-17
  • Publisher : Routledge
  • Genre : Computers
  • Pages : 488
  • ISBN 13 : 1317466152
  • File Size : 32,32 MB
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Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge by Rajeev Batra PDF Summary

Book Description: This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.

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