Consumer Information Systems and Relationship Management: Design, Implementation, and Use

Released on by Lin, Angela
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  • Consumer Information Systems and Relationship Management: Design, Implementation, and Use Book Detail

  • Author : Lin, Angela
  • Release Date : 2013-05-31
  • Publisher : IGI Global
  • Genre : Business & Economics
  • Pages : 256
  • ISBN 13 : 1466640839
  • File Size : 26,26 MB
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Consumer Information Systems and Relationship Management: Design, Implementation, and Use by Lin, Angela PDF Summary

Book Description: Businesses continue to design and implement a variety of information systems that facilitate the creation, aggregation, and provision of product-related information in order to increase the role that quality information is playing in consumersÂ’ decision-making processes. Consumer Information Systems and Relationship Management: Design, Implementation, and Use highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems. By covering consumer perceptions of practicality and ease of use, this book is essential for practitioners in business environments and strategic management, meeting consumer needs through the use of digital and Web-based technologies as well as recent empirical research findings and design and implementation of innovative information systems. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.

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