Public Relations Crisis Communication

Released on by Lisa Anderson-Meli
preview-18

  • Public Relations Crisis Communication Book Detail

  • Author : Lisa Anderson-Meli
  • Release Date : 2020-01-02
  • Publisher : Routledge
  • Genre : Business & Economics
  • Pages : 98
  • ISBN 13 : 100002931X
  • File Size : 31,31 MB
DOWNLOAD BOOK

Public Relations Crisis Communication by Lisa Anderson-Meli PDF Summary

Book Description: This book explores the definition, nature and context of public relations crises; it also examines and defines the main elements of public relations crises and positions it in the context of the current communication sphere. Public Relations Crisis Communication: A New Model investigates existing group communication theories, including organizational culture, critical theory of organizations, media ecology, public rhetoric, and cross-cultural communication theory to establish their relevance in the context of the new model of public relations crisis. Key concepts from existing public relations crisis theory are also discussed and validated in order to establish prevailing thought. Through a case study of Malaysia Airlines MH370, involving a textual analyses of press communications on the Malaysia Airlines website, this book scrutinises prevailing theory and definitions. Most valuably, this book proposes a new definition and model of public relations crisis, alongside a suggested extension to existing crisis communication theory in the form of a hierarchy of publics to be addressed during crises. This will help to address divergent publics with differing priorities in public relations crisis communication. This book is of interest to students, teachers, researchers and practitioners of public relations, communication, media and marketing, as well as professionals in the aviation industry and international relations.

Disclaimer: www.yourbookbest.com does not own Public Relations Crisis Communication books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Public Relations Crisis Communication

Public Relations Crisis Communication

File Size : 58,58 MB
Total View : 5481 Views
DOWNLOAD

This book explores the definition, nature and context of public relations crises; it also examines and defines the main elements of public relations crises and

Implicative Marketing

Implicative Marketing

File Size : 67,67 MB
Total View : 2506 Views
DOWNLOAD

This book is a manifesto for responsible marketing. Taking a critical look at marketing practices of the last 50 years, it explains why they have led to an ethi

The Customer Experience Model

The Customer Experience Model

File Size : 86,86 MB
Total View : 281 Views
DOWNLOAD

For any company, defining the most efficient marketing concept to create a competitive customer experience (CX) is vital for sustained development. The focus of

Adolescents, Family and Consumer Behaviour

Adolescents, Family and Consumer Behaviour

File Size : 84,84 MB
Total View : 7515 Views
DOWNLOAD

Buying decision making is a complicated process, in which a consumer’s decision is under the influence of others. The buyer’s decision making is directed in

Global Entrepreneurship Analytics

Global Entrepreneurship Analytics

File Size : 32,32 MB
Total View : 4879 Views
DOWNLOAD

This innovative book proposes new methodologies for the measurement of entrepreneurship by applying techniques of demography, engineering, mathematics and stati