Don't Think Pink

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  • Don't Think Pink Book Detail

  • Author : Lisa Johnson
  • Release Date : 2004
  • Publisher : AMACOM/American Management Association
  • Genre : Business & Economics
  • Pages : 248
  • ISBN 13 : 9780814428009
  • File Size : 88,88 MB

Don't Think Pink by Lisa Johnson PDF Summary

Book Description: The cofounders of ReachWomen--a firm specializing in and advising clients on the behavior of women as consumer--help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services, and marketing strategies that truly resonate with female buyers.

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