Essentials of Marketing Analytics

Released on by Joseph F. Hair
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  • Essentials of Marketing Analytics Book Detail

  • Author : Joseph F. Hair
  • Release Date : 2024
  • Publisher : McGraw Hill LLC
  • Genre : Business & Economics
  • Pages : 0
  • ISBN 13 : 9781266931628
  • File Size : 88,88 MB
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Essentials of Marketing Analytics by Joseph F. Hair PDF Summary

Book Description: "Preface We developed this new book with enthusiasm and great optimism. Marketing analytics is an exciting field to study, and there are numerous emerging opportunities for students at the undergraduate level, and particularly at the masterís level. We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media, artificial intelligence, and many other recent developments. We believe this book will become the premier source for new and essential knowledge in data analytics, particularly for situations related to decision making that can benefit from marketing analytics, which is likely 80 percent of all challenges faced by organizations. Many of you have been asking us to write this book, and we are confident you will be pleased it is now available. This second edition of Essentials of Marketing Analytics was written to meet the needs of you, our customers. The text is concise, highly readable, and value-priced, yet it delivers the basic knowledge needed for an introductory text on marketing analytics. We provide you and your students with an exciting, up-to-date text and an extensive sup-plement package. In the following sections, we summarize what you will find when you examineóand we hope, adoptóthe second edition of Essentials of Marketing Analytics"--

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Essentials of Marketing Analytics

Essentials of Marketing Analytics

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"Preface We developed this new book with enthusiasm and great optimism. Marketing analytics is an exciting field to study, and there are numerous emerging oppor

Essentials of Marketing Analytics, 1e

Essentials of Marketing Analytics, 1e

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"We developed this new book with enthusiasm and great optimism. Marketing analytics is an exciting field to study, and there are numerous emerging opportunities

Essentials of Marketing Analytics

Essentials of Marketing Analytics

File Size : 67,67 MB
Total View : 2890 Views
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"Preface We developed this new book with enthusiasm and great optimism. Marketing analytics is an exciting field to study, and there are numerous emerging oppor