Loose Leaf M: ADVERTISING

Released on by Michael F. Weigold
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  • Loose Leaf M: ADVERTISING Book Detail

  • Author : Michael F. Weigold
  • Release Date : 2017-03-02
  • Publisher : McGraw-Hill Education
  • Genre : Business & Economics
  • Pages : 480
  • ISBN 13 : 9781260152012
  • File Size : 23,23 MB
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Loose Leaf M: ADVERTISING by Michael F. Weigold PDF Summary

Book Description: M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency. This lively program takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves.

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