Communication Impact

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  • Communication Impact Book Detail

  • Author : Susanna Hornig Priest
  • Release Date : 2005
  • Publisher : Rowman & Littlefield
  • Genre : Language Arts & Disciplines
  • Pages : 292
  • ISBN 13 : 9780742530980
  • File Size : 8,8 MB

Communication Impact by Susanna Hornig Priest PDF Summary

Book Description: Designed as an alternative stand-alone text or supplement to conventional research methods texts, Communication Impact introduces methods through engaging narrative descriptions of actual research projects driven by contemporary real-world questions. The featured case studies demonstrate three important points: 1) Doing communication research is an active, creative process; 2) Actual research projects are very different--and much more exciting--than typical textbook cases; and 3) Communication research generates knowledge that can make a difference to the world. Each chapter addresses a different method, including community-based research, research on organizations and institutions, problem-focused research, cross-cultural research, and research on new technologies.

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