The Luxury Strategy PDF book is popular Business & Economics book written by Jean-Noël Kapferer. The book was released by Kogan Page Publishers on 2012-09-03 with total hardcover pages 408. Fast download link is given in this page, you could read The Luxury Strategy by Jean-Noël Kapferer in PDF, epub and kindle directly from your devices.
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-No
The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a
The globalization of the world’s markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets.
Selling high-end luxury creations requires a different set of skills than does traditional selling. Clients have high expectations for the service they receive
