Leisure Programming for Baby Boomers

Released on by Lynda Jeanine Cochran
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  • Leisure Programming for Baby Boomers Book Detail

  • Author : Lynda Jeanine Cochran
  • Release Date : 2009
  • Publisher : Human Kinetics
  • Genre : Business & Economics
  • Pages : 226
  • ISBN 13 : 0736073639
  • File Size : 84,84 MB
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Leisure Programming for Baby Boomers by Lynda Jeanine Cochran PDF Summary

Book Description: This title shows leisure industry professionals how to attract the emerging and lucrative 'Baby Boomer' market by using evidence based research to understand the 'Boomer' generation's leisure values, interests and needs. It contains staff training strategies, marketing strategies and a guide to developing successful 'Boomer' programmes.

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Leisure Programming for Baby Boomers

Leisure Programming for Baby Boomers

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This title shows leisure industry professionals how to attract the emerging and lucrative 'Baby Boomer' market by using evidence based research to understand th

Leisure Programming for Baby Boomers

Leisure Programming for Baby Boomers

File Size : 81,81 MB
Total View : 9009 Views
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The baby boomers—those born between 1946 and 1964—are a generation that consists of nearly 76 million Americans. Beginning in 2011, this large and influenti