Making the Compelling Business Case

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  • Making the Compelling Business Case Book Detail

  • Author : W. Messner
  • Release Date : 2013-11-26
  • Publisher : Springer
  • Genre : Business & Economics
  • Pages : 463
  • ISBN 13 : 1137340576
  • File Size : 41,41 MB

Making the Compelling Business Case by W. Messner PDF Summary

Book Description: Providing the necessary background information and hands-on tools to build compelling business cases, this book will increase the reader's capability to champion new business development ideas, take them to senior management, and facilitate the decision process by understanding the key theories and practices of finance and corporate investments.

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Making the Compelling Business Case

Making the Compelling Business Case

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Providing the necessary background information and hands-on tools to build compelling business cases, this book will increase the reader's capability to champio

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A good business case is so much more than simply the means to justify a decision. A well-written and well-researched business case will secure funding; make sur

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If you want to ask your boss to spend money on something, you're going to have to present a compelling business case. If you want to make sure that your idea ge

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"You've got a great idea that will increase revenue or productivity--but how do you get approval to make it happen? By building a business case that clearly sho