Animation and Advertising

Released on by Malcolm Cook
preview-18

  • Animation and Advertising Book Detail

  • Author : Malcolm Cook
  • Release Date : 2019-12-17
  • Publisher : Springer Nature
  • Genre : Performing Arts
  • Pages : 340
  • ISBN 13 : 3030279391
  • File Size : 84,84 MB
DOWNLOAD BOOK

Animation and Advertising by Malcolm Cook PDF Summary

Book Description: Throughout its history, animation has been fundamentally shaped by its application to promotion and marketing, with animation playing a vital role in advertising history. In individual case study chapters this book addresses, among others, the role of promotion and advertising for anime, Disney, MTV, Lotte Reiniger, Pixar and George Pal, and highlights American, Indian, Japanese, and European examples. This collection reviews the history of famous animation studios and artists, and rediscovers overlooked ones. It situates animated advertising within the context of a diverse intermedial and multi-platform media environment, influenced by print, radio and digital practices, and expanding beyond cinema and television screens into the workplace, theme park, trade expo and urban environment. It reveals the part that animation has played in shaping our consumption of particular brands and commodities, and assesses the ways in which animated advertising has both changed and been changed by the technologies and media that supported it, including digital production and distribution in the present day. Challenging the traditional privileging of art or entertainment over commercial animation, Animation and Advertising establishes a new and rich field of research, and raises many new questions concerning particular animation and media histories, and our methods for researching them.

Disclaimer: www.yourbookbest.com does not own Animation and Advertising books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Animation and Advertising

Animation and Advertising

File Size : 79,79 MB
Total View : 7212 Views
DOWNLOAD

Throughout its history, animation has been fundamentally shaped by its application to promotion and marketing, with animation playing a vital role in advertisin

The Artful Evolution of Hal & Mal’s

The Artful Evolution of Hal & Mal’s

File Size : 62,62 MB
Total View : 1420 Views
DOWNLOAD

The Artful Evolution of Hal & Mal's is a collaboration between artist Ginger Williams Cook and author Malcolm White about the people, the place, and the history

Modern France

Modern France

File Size : 28,28 MB
Total View : 6860 Views
DOWNLOAD

Modern France is an up-to-date and accessible introduction to the nature of French society at the end of the twentieth century. The book examines the transition

The Soccer Goalkeeper

The Soccer Goalkeeper

File Size : 61,61 MB
Total View : 2806 Views
DOWNLOAD

This book by French National Team Goalkeeper Coach Christian Puxel and French National Goalkeeping Coaches Academy Chairman Jean-Marie Lawniczak is an outstandi