Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector

Released on by Santos, José Duarte
preview-18

  • Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector Book Detail

  • Author : Santos, José Duarte
  • Release Date : 2021-06-25
  • Publisher : IGI Global
  • Genre : Business & Economics
  • Pages : 355
  • ISBN 13 : 1799872645
  • File Size : 55,55 MB
DOWNLOAD BOOK

Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector by Santos, José Duarte PDF Summary

Book Description: The healthcare sector has never been under as much pressure as it is today. This pressure has motivated organizations to reinvent themselves, forcing management and marketing to take a more active role. Due to this reinvention, organizations must incorporate a stronger culture of management and marketing orientation that allows companies to define their course, optimize their resources, communicate with their stakeholders more efficiently, and encourage customers to become more involved with the company. This need is particularly urgent in the healthcare sector, as its weight in the economy has grown recently and it must prepare for economic recovery. Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector provides knowledge and skills to apply management and marketing on strategic, tactical, and operational aspects with an emphasis on the healthcare industry. Various aspects of management and marketing, such as operations management, quality management, human resources, brand management, and digital marketing, are discussed. The book is ideal for management and marketing academics, their students (undergraduate/graduate programs), researchers, managers, advertisers, healthcare organizations, hospital boards, pharmaceutical representatives, and marketers who need to optimize the potential of management marketing applied in the healthcare industry.

Disclaimer: www.yourbookbest.com does not own Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Health Care Market Strategy

Health Care Market Strategy

File Size : 64,64 MB
Total View : 2595 Views
DOWNLOAD

Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and impl

Marketing in Healthcare-Related Industries

Marketing in Healthcare-Related Industries

File Size : 32,32 MB
Total View : 8912 Views
DOWNLOAD

Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing healthcare in today’s environment. The book provides detailed c